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Author Topic: Sony confirms A7sIII out this summer  (Read 6 times)
Master of disaster

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Spirit of '76

« on: June 30, 2020, 11:49:36 AM »

WITH Olympus going out of business and DSLR/SLR camera sales in the toilet, apparently Sony is finally going to give their fans what they've waited 3 years for, the A7sIII (although they may be changing the name).

Promising that "Everything is new," Sony's VP Kenji Tanaka told DP Review that the camera is on its way:

"We’ve received many requests, especially from professional video content creators, and I can confirm that a successor to the Alpha 7S II will be coming, later this summer. Right now we’re focused on the launch of the new camera, and it will be a complete redesign of the whole system, including the image sensor. Everything is new. We hope it will meet and exceed the expectations and requests of our customers. I’m very confident that our new model will meet their demands.

The ‘S’ originally stood for ‘sensitivity’ but now I think it should stand for ‘supreme’ in terms of image quality, and expression. It comes from having really big pixels. I think that many professionals and high-end users will enjoy the new camera.

Mainly things like 4K/60p, 10-bit 4:2:2… really what you’d expect. We’re aware that there is a certain amount of demand for Raw video. As you know, our customers include a lot of professionals, so we’re working hard to be able to deliver Raw data capture to these people."

While I have zero need for RAW (like 99% of all shooters) it would be impressive if it's there.

Like everything Sony, one wonders about crippling of the camera to protect it's higher priced cameras.  Speaking of prices, Sony's usually the highest in the biz.

But with Canon apparently going for broke with their R5 & R6 full frame SLRs out this July 9th (rumored) plus a bunch of new lenses, Sony will have to be competitive with pricing.

For both companies, this may be their final splash in the market for some time to come given the down market.

No word yet on whether Panasonic will release a GH6, or if they're simply - and quietly - getting out of the game.


« Last Edit: June 30, 2020, 12:33:44 PM by jdv » Logged

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