Evil Genius Message Board <br>http://www.evilgeniusentertainment.com
Welcome, Guest. Please login or register.
September 19, 2020, 10:23:42 PM

Login with username, password and session length
Search:     Advanced search
New 2 Fat Drunks ep!
120280 Posts in 21404 Topics by 9889 Members
Latest Member: Jeremy


* Home Help Calendar Login Register
+  Evil Genius Message Board
http://www.evilgeniusentertainment.com

|-+  Filmmaking - Tips, Tools, and Tricks
| |-+  Production
| | |-+  Shooting (Moderator: crow)
| | | |-+  Nikon shits money bed as buyers flock to Sony
0 Members and 1 Guest are viewing this topic. « previous next »
Pages: [1] Go Down Print
Author Topic: Nikon shits money bed as buyers flock to Sony  (Read 316 times)
jdv
Admin
Master of disaster
*****

Instant karma is real +248/-222
Offline Offline

Gender: Male
Posts: 47170


Khaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa


« on: February 15, 2017, 10:34:31 AM »

"Venerable still camera manufacturer Nikon, which has failed to gain traction in the motion market, has pulled back its product offerings and laid off staff.

After releasing a "notice of extraordinary loss" yesterday indicating that the company had hemorrhaged roughly $260 million in the last three quarters of 2016, Nikon announced the cancellation of the DL camera series. The announcement triggered a one-day stock drop of 14.6%, ​which cost the company around $1 billion in market capitalization."

And the reason is very simply - Nikon, despite its users begging them to do otherwise, refused to actively engage in the video market.  Hell, for a long time - as in years - they didn't even offer 24p, long after Canon and Panny (then Sony) did so.

Too bad, as they have amazing glass and great sensors, but Sony has absolutely dominated them.  Their A6000 line the number seller in mirrorless, while Sony, Canon, and Panny has made a mint selling dedicated video cameras (and still cams shooting 24p video).

And Nikon made those decisions despite every camera forum warning them.  Now they must layoff hundreds- maybe thousands - and totally restructure their company.  They've had to cancel their A6000-like mirrorless camera and God knows what else.

All very strange as Nikon was the first still camera to shoot video - the D90 - in 2008 (wow we've come a long way in a short time).  And now they may very well go bankrupt.

It's an extraordinary moment in the camera industry, as Nikon dominated stills for years and years.  But no serious videographer would ever consider a Nikon and indeed, neither did casual users or news organizations.  Perhaps now they'll put out something truly amazing, but in point of fact, I doubt they can.  Even Sony is having a hard time keeping up with Panny, and Nikon can't scratch either.
Logged

aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaan!
Pages: [1] Go Up Print 
« previous next »
Jump to:  







GO TO THE EGE HOMEPAGE
GO TO THE OLD EGE SITE

The views expressed on this forum do not necessarily represent those of Evil Genius Entertainment, Crowboy Digital, or Crowboy.com.


Powered by MySQL Powered by PHP Powered by SMF 1.1.21 | SMF © 2015, Simple Machines Valid XHTML 1.0! Valid CSS!