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| | | |-+  Nikon shits money bed as buyers flock to Sony
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Author Topic: Nikon shits money bed as buyers flock to Sony  (Read 316 times)
Master of disaster

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« on: February 15, 2017, 10:34:31 AM »

"Venerable still camera manufacturer Nikon, which has failed to gain traction in the motion market, has pulled back its product offerings and laid off staff.

After releasing a "notice of extraordinary loss" yesterday indicating that the company had hemorrhaged roughly $260 million in the last three quarters of 2016, Nikon announced the cancellation of the DL camera series. The announcement triggered a one-day stock drop of 14.6%, ​which cost the company around $1 billion in market capitalization."

And the reason is very simply - Nikon, despite its users begging them to do otherwise, refused to actively engage in the video market.  Hell, for a long time - as in years - they didn't even offer 24p, long after Canon and Panny (then Sony) did so.

Too bad, as they have amazing glass and great sensors, but Sony has absolutely dominated them.  Their A6000 line the number seller in mirrorless, while Sony, Canon, and Panny has made a mint selling dedicated video cameras (and still cams shooting 24p video).

And Nikon made those decisions despite every camera forum warning them.  Now they must layoff hundreds- maybe thousands - and totally restructure their company.  They've had to cancel their A6000-like mirrorless camera and God knows what else.

All very strange as Nikon was the first still camera to shoot video - the D90 - in 2008 (wow we've come a long way in a short time).  And now they may very well go bankrupt.

It's an extraordinary moment in the camera industry, as Nikon dominated stills for years and years.  But no serious videographer would ever consider a Nikon and indeed, neither did casual users or news organizations.  Perhaps now they'll put out something truly amazing, but in point of fact, I doubt they can.  Even Sony is having a hard time keeping up with Panny, and Nikon can't scratch either.

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